I had heard for awhile how great auto window tint was for your car and how it was good for a few different reasons. I heard it was good to keep things from inside the car from fading. I also heard it was good to keep your car cool inside. These were just a few reasons I wanted to get it. I am happy I did. My car stays cooler on those hot days and it hasn't faded at all from the sun. It was a great investment that I will have done in all my cars.